As a social media ad designer, understanding your audience is crucial to creating content that resonates and engages. Tailoring ads to your audience's preferences and behaviors leads to higher engagement and more impactful results. One key example is a reel I designed that garnered over 500k views within a week. By identifying the right messaging, visuals, and timing, I was able to craft content that truly connected with viewers, proving the importance of knowing who you're speaking to. Here are some of the Instagram ads and reels that were created for audience engagement for R4A Music.